Choosing the right location for your gym can greatly impact how successful your box will be, and how quickly you can go from opening to breaking even and eventually making money. One of the most powerful tools, used by major retailers, restaurants, and service providers is demographics research. Some data is readily available online and can be found in a simple Google search. Other data may require additional digging and resources, like a trip to City Hall or pulling strings and asking for favors from a qualified commercial real estate agent. In the end, though, you can be certain that the effort will pay off and improve your chances of success.